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Selling Tips

Dress your Property for Success

Landmark Harcourts Horsham would like to share some simple presentation tips with you, which may help to present your property to its best advantage. It is often the little things that can make the biggest impact. For example, first impressions really do count because it is estimated that over 50% of properties are sold even before the prospective buyer steps through the front door! These are just a few practical ways in which you can make an instant, positive impression, which will go a long way towards making a successful sale.

Outside Appeal

  • Remove bikes, tools, and any clutter.
  • Keep lawns mowed, paths edged, hedges trimmed and gardens weeded.
  • A few well-positioned flowering potted plants can create a welcoming appearance.
  • Having the exterior washed and windows cleaned can make an enormous difference.
  • Paint or wash fences, gates, screens, steps and the front door.
  • Ensure your pets are secured so that they won’t pose a threat or annoy visitors. Outside lighting is a must for evening inspections.

Positive First impressions

  • Your front door and entrance way can be powerful first impression areas.
  • A newly decorated front door with attractive topiary shrubs either side can be effective.
  • Properties yet to be renovated can visually show buyers the potential of the property by decorating the walls, ceiling and floor of the front entrance.
  • Position an attractive plant or piece of art to add that final touch.

Appeal to the Senses

  • A general spring clean will freshen the look and the air.
  • Turn on sufficient lights when inspections are being held to compensate for any dark areas.
  • Use odour neutralisers to dispel with cigarette or animal smells. The delicious aroma of brewing coffee or freshly baked bread will convey the impression that you enjoy your property.
  • Bathrooms should be gleaming. Repair any broken tiles and reseal around the bath and basin if necessary. A dish of scented potpourri or soaps add a nice touch.
  • Place freshly cut flowers throughout your property.
  • Interesting knick-knacks, books or artwork in feature areas around your property can encourage visitors to linger.
  • Turn the radio or TV off, maybe in favour of a restful CD. Make sure the temperature inside is comfortable – even light the fire in winter.

It’s the little things that count

  • Attend to any small maintenance jobs such as sticking doors or windows, dripping taps, squeaking hinges, loose door handles, blown light bulbs or faulty switches.

Create a feeling of spaciousness

  • Ensure your kitchen is spotless, the working areas are uncluttered with tidy cupboards and pantry.
  • Make sure wardrobes are tidy – they’ll look larger.
  • Mirrors in smaller rooms can convey the feeling of more space.
  • To enlarge room size appearance, perhaps store some furniture and ornaments.

Preparing your Farm for Sale

Planning a Successful Sale
The success or failure in achieving the maximum market price for you property depends on developing a comprehensive, customised marketing plan. You need to make sure your property stands out in the crowd.

It is vital to plan your sale from an early stage, as entering the marketing phase unprepared can negatively impact on the successful marketing of your most valuable asset.

When planning your sale the presentation of your property is paramount. As with selling residential property where a 'make over' on the landscaping can improve the saleability and add thousands of dollars to the final value, the same applies to the rural property.

It is advised that you prepare your property well in advance of when you wish to sell to attract a premium price and create excellent first impressions.

The major steps in preparing and marketing your rural property prior to placing it on the market can be broken into two stages:

Stage 1:
Cosmetic and Management Decisions
A general tidy up of the farm yard / shedding and main entrance / driveway including mowing, slashing and spraying creates a great visual impression.
Compiling up to date records of paddock history and usage will assist the potential purchaser with there decision making ability.
Purchasers requiring finance require a professionally prepared documentation (discuss with your Landmark Harcourt Agent) to present to their accountant and bank, having all documentation on hand will ensure a quicker sale and premium prices.

Stage 2:
Choosing your agent, developing a marketing plan.
We recommend three months prior to selling is the ideal time to  sit down with your agent and develop a sales strategy and marketing plan to suit the property been marketed and the sellers preferences.  

Marketing Tools
As a major participant within the industry, Landmark Harcourts have developed marketing tools which can be customised to make sure your property gets maximum exposure so as to achieve premium prices in a short time frame.

Propertymark is a Landmark Harcourts produced publication, now the only glossy booklet distributed across Australia showcasing rural and regional properties.

How Much is your Property Worth?