Positive First impressions
Appeal to the Senses
It’s the little things that count
Create a feeling of spaciousness
Planning a Successful Sale
The success or failure in achieving the maximum market price for you property depends on developing a comprehensive, customised marketing plan. You need to make sure your property stands out in the crowd.
It is vital to plan your sale from an early stage, as entering the marketing phase unprepared can negatively impact on the successful marketing of your most valuable asset.
When planning your sale the presentation of your property is paramount. As with selling residential property where a 'make over' on the landscaping can improve the saleability and add thousands of dollars to the final value, the same applies to the rural property.
It is advised that you prepare your property well in advance of when you wish to sell to attract a premium price and create excellent first impressions.
The major steps in preparing and marketing your rural property prior to placing it on the market can be broken into two stages:
Cosmetic and Management Decisions
A general tidy up of the farm yard / shedding and main entrance / driveway including mowing, slashing and spraying creates a great visual impression.
Compiling up to date records of paddock history and usage will assist the potential purchaser with there decision making ability.
Purchasers requiring finance require a professionally prepared documentation (discuss with your Landmark Harcourt Agent) to present to their accountant and bank, having all documentation on hand will ensure a quicker sale and premium prices.
Choosing your agent, developing a marketing plan.
We recommend three months prior to selling is the ideal time to sit down with your agent and develop a sales strategy and marketing plan to suit the property been marketed and the sellers preferences.
As a major participant within the industry, Landmark Harcourts have developed marketing tools which can be customised to make sure your property gets maximum exposure so as to achieve premium prices in a short time frame.
Propertymark is a Landmark Harcourts produced publication, now the only glossy booklet distributed across Australia showcasing rural and regional properties.